A favorite site of mine when looking for new fashion ideas is Grechen’s Closet, and recently she’s posted about “eco-chic” with a lot of examples of green boutiques and sustainable lines from indie and mainstream designers. Organic living may have been made most visible recently by Anya Hidmarch and the infamous “I’m Not A Plastic Bag” bag, but true sustainable style requires more than a tote you should be using for groceries but more likely than not are flashing around as your day bag.

Sustainable clothes from Edun, one of the best known eco-chic brands due to Ali Hewson’s association with Bono.

A recent survey from American Express showed that a full third of us have become “conscience consumers”, and the social and environmental hazards in the fashion trade are numerous. From sweatshop labor to environmental pollution via washes and dyes, not to mention the fast-fashion disposable-apparel trend, it can be difficult to find clothes that look good but that you can ethically feel good about as well. So for now, leave the disposable clothes at Forever 21, and check out Grechen’s list of indie green boutiques and designers.

Here’s the commercial for the new Acura TSX, which definitely strikes a few nerves with the 20s and 30s yuppiesomethings: Start a business, sell it, then start another one. In between, dance to some trip-hop at the club (Citizen Cope’s “Let the Drummer Kick” is sampled here), swim in your rooftop pool, and drive out to the beach and check out a sunrise.

Some shots of the car here from Acura’s website. Equally at home in front of the art gallery, at the condo or - yes - on the road. From Alyx — Acura gets the YuppieJournal seal of approval for both this car and this marketing campaign.